Jammu Mahotsav cultural heritage begin from April 13

The four-day Jammu Mahotsav showcasing the cultural heritage and multi-cuisine of the land of Dogras will commence from April 13.
The announcement was made by Jammu and Kashmir Minister for Tourism, Culture, Floriculture and Parks Priya Sethi at an event here today.
The minister, who is taking a lead to promote tourism in the city, said the event will be held from April 13 to 16 with the main events at Bagh-e-Bahu.
She said the festival marked the beginning for Jammu in “taking its spot in the national and international tourist circuit as an independent and attractive tourist destination.”
“Local cultural extravaganza and cultural carnival are planned on April 11 and 12, live performance by Lakhwinder Wadali and laser show on April 13, live performance by Abhay Sopori on April 14, and live performance by Jassi Gill and Babbal Rai on April 16. Folk dances and cultural programs, multi-cuisine stalls and cultural modelling show are some of the other programmes for the event,” she said.
She said the Jammu Mahotsav was a step to elevate Jammu beyond its existing identity primarily as a religious tourism destination and make it a “hub for multi-faceted tourist activities.”
“This event will also be made an annual feature for the city,” she said.
The minister said under the aegis of Chief Minister Mehbooba Mufti, a self-sustained tourism model was being implemented in all three regions of the state for “inclusive socio-economic development besides ensuring emergence of each region as exclusive independent tourist destination.”
Sethi said special packages will also be introduced in association with Jammu Kashmir Tourism Development Corporation (JKTDC) during the festival to facilitate and divert the tourist movement to nearby tourist destinations in the region.

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